Cold email for web design agencies

Galactic Outreach began as the outreach tool of a web design business, and its lead search is built for this job: finding local businesses whose website is holding them back, and saying specifically why.

How does it find businesses with a dated website?

Search an industry and a city, such as dental clinics in Austin. Each business website found is read once and scored from 0 to 100 on what a visitor would notice:

• No HTTPS: 30
• No layout for phones: 30
• A copyright year three or more years old: 20
• No social preview tags: 10
• Built on Wix, GoDaddy or Squarespace: 10
• A very heavy page: 5

The score, the signals behind it and the platform the site is built on stay with the lead, so the businesses with the most to gain from a rebuild are the easiest to find in All leads.

What can the email say?

One template, filled in for each lead: the company, the city, the website, the platform it runs on and, where the site names one, the owner. Write the observation that matters to that business, such as a site that is not secure or does not fit a phone, not the stack you build with. A dentist does not buy a framework.

When the built-in copy mentions a finding, the safety checks hold any email that claims a problem on a site where the search found none. A line about an outdated site cannot reach a business whose site is fine.

How many should an agency send?

Start at 10 to 20 a day, from a subdomain rather than your main domain, and add about 10 a week while hard bounces stay under 2% and spam complaints under 0.1%. The week-by-week table is in the docs.

Which cities can I search?

Any city in the country rules. Leads in Germany, Spain and Poland are held, because those countries require opt-in before a first email. In the UK and Ireland the address must belong to a company, and in Canada it must be one the business publishes itself.

Where next?

• Finding leads: where the leads come from and why some are held
• Templates: the fields and the footer every email gets
• Pricing: packs bought once, with a free allowance at signup