Cold email to your Ideal Customer Profile

Galactic Outreach is built around one question: who do you sell to? Describe that Ideal Customer Profile — the kind of business and the cities it is in — and Galactic finds those businesses, writes each industry the email meant for it, checks every batch and sends it from your own account. Agencies, freelancers, consultants, B2B service providers and lead-generation businesses use it the same way; only the profile changes.

How do I describe my Ideal Customer Profile?

On Find new leads, in two parts:

• The kind of business. Pick an industry from the built-in list, or write your own searches, one per line with {loc} where the city goes, such as dental implant clinic {loc} or boutique gym {loc}. Up to 12 lines a run, and each line becomes a list of its own, so you can tell later which search found whom.
• Where they are. Up to 12 cities a run, from the cities the search covers.

Each business found is kept once, however many of your searches turned it up, and a search can run again on a schedule as your profile grows.

What do I learn about each business?

What an email can use: the company, its city and country, its website, the industry or search that found it, the platform its site is built on and, where the site names one, the owner. Each site is also scored on what a visitor would notice, such as no HTTPS or no layout for phones — useful if what you sell touches websites, and safe to ignore if it does not.

How does each business get the right email?

Write a template for each part of your profile and set the industries it is for. Every lead then gets the template written for its industry: a dentist reads the email for dentists, a law firm the one for law firms, and a lead with no template waits rather than getting someone else's. A template is the same words for everyone it reaches, so write to what every business in that industry has in common, about what you offer them.

What stops a bad send?

Before Send turns on, every email in the batch is written and run through the safety checks: claims a template cannot back up, addresses that would bounce, people already contacted, the do-not-contact list, your sending domain's records. A lead that should not be emailed — consent required in its country, a department inbox, an enterprise brand — is held with its reason. The country rules say which, and why.

How many should I send?

Start at 10 to 20 a day, from a subdomain rather than your main domain, and add about 10 a week while hard bounces stay under 2% and spam complaints under 0.1%. The week-by-week table is in the docs.

Where next?

• Finding leads: where the leads come from and why some are held
• Local business leads by city: every city the search covers
• Templates: the fields and the footer every email gets
• Pricing: packs bought once, with a free allowance at signup