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From a new Galactic Outreach account to a first sent batch, in the order the screens appear.
By Joan Gumban · Last updated
Sending needs a provider, so this comes first. Open Settings → Email provider and either choose Resend, Amazon SES, Mailgun or SendGrid and paste the API key, or connect your Microsoft 365 or Google Workspace mailbox by signing in. With an API key, the From address must be on a domain that provider has verified; with a mailbox, it is the mailbox's own address. Add a From name too — the name people see beside your address, like “Joan from Acme”: it is required for every provider but a mailbox, and Send stays off until it is set. A template can set its own From name; this is the one every template without one uses.
Read that provider's rules before you connect it. Every one limits what you may send, to protect its reputation and your domain: Resend's forbids cold outreach by name, and an account the provider closes stops your sending. Email providers quotes and links each one.
Use a subdomain for outreach: hello@mail.yourdomain.com rather than hello@yourdomain.com. Cold email is the fastest way to damage a sending reputation, and a subdomain keeps that damage away from the domain your invoices and password resets go out on.
Find new leads takes a city and a business type and collects what is publicly listed. One search costs one credit per city, and the count is shown before it runs.
What comes back is a queue, not a list to send to. Every scrape brings in things that should not be emailed: placeholder addresses, directories, the wrong city with the same name, department inboxes. Read the queue in All leads before you go further.
Templates holds the message. Fields like the company name and city are filled per recipient when the batch renders, so what you write once arrives as many.
Write for the person receiving it. If the list is local businesses, the words that matter are the ones about their business, not the stack yours is built on.
Safety checks reads the rendered batch and returns SEND or HOLD. A HOLD blocks the send, not as a warning you can click past, but as a refusal from the code that does the sending.
When it says SEND, the Send page has the button. Start small: twenty a day is not caution, it is how a new sending domain earns the right to send more.